“Black Friday is, of course, a con.””
We’re calling it BRIGHT FRIDAY here at Betty Belts – Ocean Inspired Accessories.
Instead of taking a hit no self-respecting small business should ever have to do, we have decided to turn the whole thing around and DONATE 20% off all gross sales to a very worthy cause we donate to annually (since 2009) East Bali Poverty Project.
If you’d like to help them out, please consider a donation to their crowdfunder  here.  You’ll make a difference in the lives of some children in a faraway place who can make a difference in the lives of many others.
We do Cause Days on a regular basis to give back to people and planet.
Thank you, Seth Godin, for today’s blog “Unconscious Consumption“, which really nails it for me.
http://sethgodin.typepad.com/seths_blog/2015/11/unconscious-consumption.html
Big thanks to Proctor Surfboards for the title!

Update the day after: Thanks to so many wonderful people who came in and shopped yesterday, we raised $455 which is going directly to East Bali Poverty Project! This is beautiful and makes me smile. Thank you, everyone!